7.12.2011

Um, is there some rebranding going on here?

I was browsing the always-amusing Not Always Right and sending a prayer of thanks heavenwards for the reduced hours I now spend assisting the general public, and a side ad caught my eye. Then it furrowed my eyebrows and squinted my eyes and made my mouth go, "What the???"



It's an ad for Philosophy, which makes really nice (read: expensive) skincare products. Which . . . you would then give to your 4-year-old daughter just before the swimsuit competition at a Future Sex Workers of America toddler pageant?

I am so confused. I really hope that ad is fake spam. Only oh my gosh it ISN'T, they have it up on their website too!

I am so confused right now. Hold me.

7 comments:

Señora H-B said... [reply]

Noooooo! That is horrible.

Also, when I first saw it, I definitely thought the child's head was on backwards...

Jessica said... [reply]

Maybe, they are trying to say that if you use their stuff, you will feel that young again. Or, maybe, it is just wrong on so many levels I don't know what to say.

Nemesis said... [reply]

Jessica, I think that has to be it, they don't appear to actually have a line of children's products. So, like, you will FEEL like a Toddler-in-Tiara-Future-Sex-Worker? Either way, ew.

Kristi said... [reply]

Wow. I was seriously worried there, until I found their "about us" tag:

"philosophy uses children's pictures and lowercase writing as a way to highlight the simple pleasures in life and remember the genuine curiosity and wisdom that is the childhood consciousness in us all. children encourage us to be creative, fun and live in the moment. they remind us to believe in magic and to color outside the lines. our photographs celebrate our love for family and friends."

What they don't understand is that it comes off dumb and creepy. That didn't make the "about us" section, though.

Liz Johnson said... [reply]

"Also, we like to market our products towards children and their beauty-obsessed parents, because those are vulnerable groups that often tries to buy happiness, which we are happy to sell to them for a ridiculously high price."

This is the type of crap that makes me want to move to a cave.

Liz Johnson said... [reply]

"that often TRY to buy happiness..."

That's what I get for editing mid-comment and not double-checking.

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